Digital Marketing Manager

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As a Digital Marketing Manager, you’ll have the opportunity to support the team with various digital marketing program execution. In this position, you will be an individual contributor leading the day-to-day efforts of our websites, mobile apps and digital platform tools such as a DAM and CMS. You will also manage or support projects in key areas such as search engine optimization and marketing (SEO & SEM); e-newsletter development/execution; social media integration; and visualization tool development. You will interface directly with internal and external IT/IS teams to ensure the successful development and deployment of digital projects. You will also work directly with our different business unit teams to assist them with their digital marketing needs.


Key Responsibilities:

  • Create and implement the strategies and implementation plans associated with B2B and B2C lead generation and nurturing activities, including inbound/outbound techniques and conversion ROI.
  • Create and implement the go-to-market strategies and implementation plans for our websites and mobile apps, including user experiences, KPIs and all SEO/SEM.
  • Maintain Marketing technologies systems of record, including our CMS and DAM, to ensure “single sources of truth” in order to maximize efficiency and increase speed-to-market.
  • Manage seach engine optimization updates.
  • Manage DAM and CMS system maintenance and changes.
  • Manage all system QA and testing.
  • Implement, execute and enhance action plans through ongoing performance analysis.
  • Lead day-to-day initiatives that drive engagement throughout the consumer journey and increase brand advocacy.
  • Analyzes digital media usage to identify opportunities to optimize digital meda investments and marketing effectiveness.
  • Assist with adherence to corporate-mandated digital security practices and procedures.
  • Function as a liaison between Marketing and Information Services on processes and tasks associated with managing digital tools, where applicable.
  • Support the processes and implement improvements to enhance the Marketing team’s productivity.
  • Manage and implement website and mobile app maintenance and changes. Analyze monthly metrics.

A successful Digital Manager will have:

  • Bachelors Degree in Marketing, Advertising or Communicaitons, preferred.
  • 5-7 of proven Digital Marketing experience either in a corporate or agency setting.
  • Previous experience with DAM, CMS, CRM, Marketing Automation platforms, preferred.
  • Experince working with e-commercs, omnichannel, website, apps, email, social, visualization, lead gen/lead nurture activities.
  • Strong analytical and critical thinking abilities.
  • Ability to lead projects with minimal guideance.
  • Deadline-oriented with the ability to prioritize tasks and manage time effectively.
  • Demonstrated success in managing large, complex projects in cross-functional environments.
  • Ability to work in a fast-paced environment and learn quickly.
  • Solid communication and project management skills.
  • Solid problem-solving skills.
  • Strong written and verbal communications skills.
  • The ability to work effectively in a team and process-based environment.
  • Proficient in Microsoft Office Suite.
  • Proficient in Microsoft Project.
  • Proficient in Google Analytics.
  • Previous experience with CMS, digital workflow, digital asset management systems and campaign management/marketing automation systems, preferred.



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