Therma-Tru

Senior Marketing Specialist - Brand

US-OH-Maumee
Job ID
2017-2021
# Positions
1

Overview

Therma-Tru is the leading entry door brand most preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company also offers low maintenance Fypon® polyurethane and PVC products. Headquartered in Maumee, Ohio, Therma-Tru is part of Fortune Brands Home & Security, Inc which includes Moen, MasterBrand, and Master Lock companies. 

 

 

Are you looking for a dynamic and engaging culture to continue your career?

 

We at Therma-Tru are seeking a Senior Marketing Specialist to join our Brand team.

 

As the Senior Marketing Specialist – Brand, you will lead Therma-Tru’s commercialization and brand efforts to bring our products to life and maintain brand loyalty for our target audiences: Builder, Pro and Consumer. As part of the Brand Management team, you will collaborate with the retail and wholesale channels, engineering, and product managers in the development of the brand and commercialization strategies for our current product lines and new products.  You will become the expert in the marketing mix helping lead the organization and our customers to become brand advocates.   

 

Key Responsibilities:

  • Develop and manage and brand guidelines.
  • Develop and lead marketing and commercialization plans for new product development and existing product line that focuses on product positioning differentiation.
  • Leverage insights to strengthen our in market communication and positioning related to existing or new products.
  • Lead the commercialization strategies while partnering with the cross functional team for execution that drive our creative, public relations, advertising, digital, and channel plans.
  • Support the channel partners and cross functional team members.
  • Manage a marketing budget.
  • Strive to become a subject matter expert in your category and area of focus to better meet the needs of our target audiences and business partners.

 

A successful Sr. Marketing Specialist – Brand will have:

  • Bachelor degree in marketing or business.
  • At least 5 years of experience in a marketing positioning
  • Ability to work in a dynamic environment and learn quickly.
  • Motivated, team player who works well in a cross-functional team environment.
  • Ability to think both creatively and strategically.
  • Solid problem-solving skills.
  • Strong project management abilities.
  • Strong written and verbal communication skills.
  • Deadline-oriented with the ability to prioritize tasks and manage time effectively.
  • Experience with successful brand and marketing product launches and positioning
  • Experience in millwork or other building products category preferred.
  • Experience in a consumer packaged goods environment preferred.
  • Proficient in Microsoft Office Suite.

Candidates for positions with Therma-Tru must be legally authorized to permanently work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position, including student visas.

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